Franchise Information


Winchell’s is seeking individuals for restaurant ownership. Ideal candidates have:* The desire and willingness to personally devote full-time efforts to operate and manage their own business.
* The understanding of a franchise relationship and the importance of maintaining the integrity of the Winchell’s brand.
* A proven background that highlights business savvy, financial management, and strong interpersonal skills.
* Approximately $75,000 of non-borrowed funds and a net-worth of $200,000. (Financial requirements may vary by geographical region.)

Why Winchell’s?
* Over 55 years of history and Warm ‘n Fresh® product.
* Superior proprietary product.
* Small franchise investment.
* Training and support.


Available Markets
United States of America
Winchell’s is actively seeking franchisees for the following markets*:
California
Riverside County
Sacramento
San Bernardino County
San Diego County
San Francisco
South Orange County
Colorado
Colorado Springs
Denver (and surrounding area)
Nevada
Oregon
Portland (and surrounding area)
Washington
Seattle (and surrounding area)

*As of June 2006.


Real Estate Requirements
A key element to the success of any quick service restaurant is location. The following information outlines the basic requirements Winchell’s looks for when choosing a site.
Store Building Types
Winchell’s Real Estate Site Criteria
Building Type Freestanding, Inline, or End Cap
Building Size 1,000 - 1,500 sq. ft.
Lot Size 15,000 - 20,000 sq. ft.
Parking 6 - 10 (dedicated spaces)
Visibility Excellent
Ingress / Egress Excellent (signalized intersection desired)
Signage Pole (prefered) / Monument
Seating Required 15 - 20 approx.
Resident Population 20,000 in 1 mile radius
Daytime Population 8,000 in 1 mile radius
Household Income (Median) $20,000 - $60,000
Traffic (Average Daily Count) 12,000 (going to work side of street)


Questions & Answers
1. How much does a Winchell’s franchise cost?
2. How much cash will I need to open a Winchell’s franchise?
3. Will Winchell’s finance the remaining funds required to franchise?
4. How is the royalty fee structured?
5. What if I want to franchise in a location that is not listed on the Available Markets page?
How much does a Winchell’s franchise cost?
New restaurant costs will vary from region to region. The size of the restaurant facility, area of the country, pre-opening expenses, inventory, equipment, signage, and style of decor and landscaping will affect new restaurant costs. These costs are paid to suppliers. In addition, at the time of execution of the franchise agreement, an initial franchise fee is paid to Winchell’s for each new franchise opened.
How much cash will I need to open a Winchell’s franchise?
To open a single unit, $75,000 of un-borrowed funds is required.
Will Winchell’s finance the remaining funds required to franchise?
Winchell’s does not provide any financing. Financing must be provided by other legal resources.
How is the royalty fee structured?
Winchell’s royalties are based on net sales (gross sales less discounts and sales tax). A five percent royalty and a three percent advertising fee is charged on net sales.
What if I want to franchise in a location that is not listed on the Available Markets page?
Winchell’s will consider other markets but will require a multi-unit commitment and additional financial requirements.

 

Application
Thank you for your interest in franchising with Winchell’s. The form below can be printed with Adobe® Acrobat® Software.
Franchise Application (519Kb) Franchise Application (519Kb)
Please fill out the application completely and sign the last page. Then, mail or fax your application to the address provided below. Applications are normally reviewed within five working days of receipt. Please allow seven working days for response. Should you have any questions, please send an email to customerservice@yumyumdonuts.com

 

Download Franchise Application by Clicking Here

 


Winchell’s Donut House
Franchise Operations
18830 E. San Jose Ave.
City of Industry, CA 91748-1325

Phone: (626) 964-1478
Fax: (626) 912-2779